SELLING TO YOUR IDEAL CUSTOMER

Accelerating company growth is a many-layered challenge. Too often, I see companies missing a foundational element: understanding your key buyer. Without a clear definition of your ideal customer, including how…

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REVENUE SYSTEM REBOOT

It is May 2020, and we are in the middle of a global pandemic, nothing like the modern world has ever seen. The global economy has all but come to…

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COVID-19 STARTUP UPDATE: IMMEDIATE ACTIONS TO TAKE

The Coronavirus COVID-19 has the potential to become the most disruptive economic event in more than 100 years. The medical impacts are tragic and the anxiety of unknown outcomes prior…

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